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Operations · B2BCase Study

Agency Operations Dashboard

One screen to run a boutique agency.

7 days
Sprint duration
40+
Active users
₹65,000
MRR
12h
Hours saved/week

Overview

A boutique digital agency with 8 team members was juggling clients, projects, and invoices across Notion, Sheets, and WhatsApp. The founder was spending 3+ hours a week just on status updates and billing. They needed an internal operations hub that was actually pleasant to use.

The Challenge

Internal tools are notoriously hard to design. They need to be dense and functional without feeling like enterprise software. The agency also had a complex billing model — fixed-fee projects, hourly retainers, and milestone-based invoices — all of which needed to coexist.

What We Built

We built a multi-view dashboard: Clients (CRM-lite), Projects (Kanban + list), Team (workload allocation), and Finance (P&L by month). Supabase RLS ensures each team member only sees their assigned work. Stripe handles all invoice types with automated reminders via Resend.

The Outcome

The agency reduced weekly admin time from 3 hours to under 30 minutes. They productized the dashboard and started selling it to other agency owners — it now generates more than their average client contract.

What was built

Client portal with project visibility
Project Kanban with team assignment
Workload heatmap per team member
Multi-model invoicing (fixed, hourly, milestone)
P&L dashboard by client and month
Automated invoice reminders via email

"We spent 6 months looking for software that fit how we work. Existify built it in a week. It's now our most valuable asset."

Karan D.
Founder, Studio Karan

Tech Stack

Next.jsSupabaseStripeResendVercel

Results

Sprint duration7 days
Active users40+
MRR₹65,000
Hours saved/week12h

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